The Evolution of the “Ad Monetization” Role
This past October 25th, I had the privilege of moderating a panel with Ad Monetization Directors from Zynga, BigFish, MobiFuse and Kooapps. These are major...
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be a great success, I couldn’t...
Game Developer’s Guide to Google’s Real Time Bidding
As promised in my previous post, I will dive a bit deeper on topics discussed at the “Future Of Ad Montization” – this time, its...
The Future Of Ad Monetization; Game Forum Edition
This past Tuesday Oct 25th, I had the privilege to moderate a panel at Games-Forum, – the leading Game conference. The topic was the “Future...
Timing is Everything: When Should a Game Developers Consider Monetization?
Monetization is more than just a means to generate revenue; it’s the lifeblood of the gaming industry. Without effective monetization strategies, games would certainly struggle...
HTML5 Game Development; Trends & Opportunity
Google and Kantar recently collaborated on a study of HTML5 Game use & development market, with specific markets which included USA, India, and Brazil. This...
Ultimate Guide to HTML5 Game Monetization
AppLixir has pioneered HTML5 game monetization for over half a decade. Over these years, we’ve witnessed a robust adoption of HTML5 game development tools. The...
Rewarded Ad Video CPM Outlook for Q4, 2023
Note: A revised update is avilable at https://www.applixir.com/blog/how-much-can-you-really-make-with-rewarded-video-ads-2024-edition/ Navigating the often-opaque waters of the advertising industry, I consistently notice a lack of transparency and a...
Unity Game Engine & Monetization
Unity sailed into stormy seas recently, catching some hefty winds for the not-so-good reasons. But lo! The ship has righted its course! I did write...
Lessons from Unity Game Engine “Runtime fees”
Lessons from Unity Game Engine “Runtime fees” So a little background here – Unity Game Engine introduced Run Time Fees earlier this month and my...
Online Privacy – An Obstacle or an Opportunity to Monetization?
Online Privacy – An Obstacle or an Opportunity to Monetization? These past two posts, I have been covering Online Privacy by going a bit detailed...
Decoding CCPA
Decoding CCPA: Navigating California’s Data Protection Act In my last post, I talked about “GDPR Demystified”. Now, let’s discuss the California Consumer Privacy Act (CCPA)....