Oftentimes, we come across terminologies that end up becoming standards but not understood well. In my blog – “Client-Side vs. […]
Embracing the New Era of Player Loyalty in Gaming
Today, am going to talk about Embracing the New Era Game Player Loyalty and Rewarded Video Ads in Gaming by […]
Understanding Key Performance Metrics for Ad Monetization
We often talk about Rewarded Video Monetization but often miss sight of the right metrics to measure how successful our […]
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be […]
The Future Of Ad Monetization; Game Forum Edition
This past Tuesday Oct 25th, I had the privilege to moderate a panel at Games-Forum, – the leading Game conference. […]
Rewarded Ad Video CPM Outlook for Q4, 2023
Navigating the often-opaque waters of the advertising industry, I consistently notice a lack of transparency and a scarcity of readily […]
Unity Game Engine & Monetization
Unity sailed into stormy seas recently, catching some hefty winds for the not-so-good reasons. But lo! The ship has righted […]
Lessons from Unity Game Engine “Runtime fees”
Lessons from Unity Game Engine “Runtime fees” So a little background here – Unity Game Engine introduced Run Time Fees […]
Decoding CCPA
Decoding CCPA: Navigating California’s Data Protection Act In my last post, I talked about “GDPR Demystified”. Now, let’s discuss the […]
What is Rewarded Video Ad and its Applications?
What is Rewarded Video Ad? Rewarded video ads, a common advertising format in gaming, offer players rewards like in-game currency, […]