One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive. This makes User Acquisition Costs & Monetization such a delicate balancing act. The gaming industry has experienced tremendous growth over the past few years, thanks in part to the explosion…
Category: Markets
Mastering the A.R.M. Game
Mastering the ARM Game: User Acquisition, Retention, and Monetization in the Gaming Industry In the coming few posts, am going to cover a few areas that were often discussed at GDC meetups this past March 21-24th. I must admit, Web3 & Gaming was the main topic discussed inside and after party events… equally important was…
How much can I make with Rewarded Video Ads – 2023 Edition
Since 2016, and just around this time of the year, I try to see how Reward Video Ads have performed in the past year and also check New Year transition and trends that are holding up. Due to the uncertain nature of few world events (war, inflation, interest rates etc) we are seeing a…
Rewarded Video Ad Monetization – Web & Mobile
Just as general background for new readers, Rewarded Video Ads are a form of advertising that incentivizes users to watch an ad in its entirety in exchange for a reward. This type of advertising has become popular in web & mobile games and other app-based platforms. It also allows advertisers to reach consumers in a…
2023 Monetization Outlook
Rewarded Video Ads have been a popular monetization strategy for mobile games, as they offer players in-game rewards for watching advertisements. This type of advertising is expected to continue to grow in popularity in 2023, as players are more likely to engage with ads if they are offered something of value in return. In addition…
Rewarded Video Ads in 2023
Rewarded video ads are a type of in-app advertising that allows users to choose to watch a video in exchange for in-game currency or other rewards. These ads are becoming increasingly popular among mobile app developers and marketers as they provide a way to monetize apps while also enhancing the user experience. One of the…
The Challenges of Monetizing Games
Games as a form of entertainment have a long …. very long history. I don’t have the capacity, nor the desire, to cover that in this blog -) My hope in this blog is to touch on the evolution of game monetization since the early 80s’and hopefully create a stimulating discussion among the readers of…
Pros & Cons of a Game Distribution Sites
A slight change of subject. This week, I am going to talk about Game Distribution -the Pros and Cons of it. Game distribution companies do help with game distribution (go figure!) but what are the benefits and apparent disadvantages of using a game distribution site? Let me start with the advantages 1 – Distribution Game…
Games’ Saving Grace – Reward Video Ads
Why is the gaming industry thriving? It is an often asked question and, rightfully so! The internet, as news media and game developers ascertain, is composed of 99.8% users who just wont pay for online services (ex, reading an article, playing a game or etc) … so why wont services charge users? People are used…
See You @GDC2022
GDC San Francisco is a recent, at least in the distant normal past, to be held in person. One major difference this time (besides the first unmasked gathering), gaming was not as big Pre Covid19 as it is Post Covid. Here are some of the major changes that have happened in Gaming since 2020 The…
Emerging Game Economies – 2022 Version
In my previous post about Regional gaming centers, – Eastern Europe and the Game Industry and The Top Game Developing Cities I try to highlight countries and cities that have gained popularity and took advantage of the growth & wealth from Game Development. It’s been a while since I last touched this subject but wanted…
Reward Video Ad Monetization in 2021 / 22
Have you ever played a game and realized you are short on lives or coins to continue playing? Suddenly, the game allows you to watch a video advertisement to receive coins or a life, to finish a level. Well, those are called reward videos. It is a Win + Win + Win for everyone. As…