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Video Game Revenue Projections for 2024
Video Game Revenue Projections for 2024 The U.S. video game market faces mixed projections for 2024, with analysts predicting a potential decrease in spending between...
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Mid-year “Review & Prediction” on Ad Monetization
Mid-year “Review & Prediction” on Ad Monetization Global digital ad spending is projected to reach $526 billion this year! That is “B”illion! With such a...
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Best Practices for Integrating Rewarded Video Ads
Best Practices for Integrating Rewarded Video Ads As we celebrate the spirit of freedom and independence on this July 4th, it’s also a great time...
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A Guide to Monetizing HTML5 Games with Rewarded Video Ads
A Guide to Monetizing HTML5 Games with Rewarded Video Ads HTML5 games have become increasingly popular due to their cross-platform compatibility, ease of development, and...
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Ad Monetization in a Cookieless World
Ad Monetization in a Cookieless World I have been asked several questions around ThirdParty Cookies and wrote few blogs on AppLixir Blog and some guest...
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Roblox Q1-2024 & Game Monetization
Roblox Q1-2024 & Game Monetization Roblox is a vast virtual universe where Game Developers create, share, and play games. The platform uses Roblox Studio, a...
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AdTech Trends – What’s holding in 2024
AdTech Trends – What’s holding in 2024 As we navigate through 2024, the adtech landscape continues to evolve, driven by technological advancements and shifting market...
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Where is “Digital-Ad-Money” Flowing ?
Where is “Digital-Ad-Money” Flowing ? 225 billion in Digital Ads Despite industry uncertainty around proposed privacy legislation, loss of attribution, and general economic uneasiness, advertisers...
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Monetization on Roblox
Monetization on Roblox Advertising on Roblox Roblox has taken a bold step forward in advertising by introducing Rewarded Video Ad! YaY! This move marks a...
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Practical Tips to Improve ARPDau
Practical Tips to Improve ARPDau In the competitive landscape of mobile apps and games, effective monetization strategies are the cornerstone of success. Whether you’re an...
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Understanding Privacy Regulations in 90 seconds
Understanding Privacy Regulations in 90 seconds This is part of a presentation I gave regarding GDPR, CCPA and the overall Privacy related issues. Here is...
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Cookies, Consent & Chrome
Cookies, Consent & Chrome Yes, Google is taking a significant step towards phasing out third-party cookies in Chrome with the release of its new “Tracking...