Why Rewarded Video Ads? In the rapidly evolving landscape of digital advertising, innovative formats continually emerge to boost user engagement and revenue generation. One such promising approach is the use of rewarded video ads....

AppLixir is a Reward Video Ad Monetization Platform for games and websites. We have used a combination of Interstitial and Rewarded Video Ads in the past and the Pros and Cons we have listed below if based on what we have experienced in the...

As Web & Mobile app usage and gaming continue to dominate digital consumption habits, reward-based video ads have emerged as a popular advertising format. A study by eMarketer shows 77% of US digital video ad spending will be on mobile devices....

One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive. This makes User Acquisition Costs & Monetization such a delicate balancing act....