Why Rewarded Video Ads? In the rapidly evolving landscape of digital advertising, innovative formats continually emerge to boost user engagement and revenue generation. One such promising approach is the use of rewarded video ads....
Current Reward Video Ad eCPM and Fillrate by Geography
Australia
- Facebook $9.00
- iOS $9.00
- Android $9.00
South East Asia
- Facebook $2.00
- iOS $4.00
- Android $4.00
Africa
- Facebook $2.00
- iOS $3.00
- Android $3.00
Middle East
- Facebook $3.00
- iOS $5.00
- Android $5.00
Eastern Europe
- Facebook $2.00
- iOS $5.00
- Android $4.00
Scandinavia
- Facebook $6.00
- iOS $9.00
- Android $8.00
West Europe
- Facebook $7.00
- iOS $9.00
- Android $9.00
North America
- Facebook $6.00
- iOS $7.00
- Android $7.00
South America
- Facebook $3.00
- iOS $7.00
- Android $6.00
Current ECPMS
The perfect Video Ad monetization tool is a combination of high CPM, High Ad fill rate, and Perfect Gamer experience. AppLixir platform combines these three factors to provide the highest average revenue per user (ARPU) over a longer game life cycle, hence higher Live Time Value (LTV).
| Region | iOS | Android | |
|---|---|---|---|
| Africa | $ 1.25 | $ 2.25 | $ 2.25 |
| North America | $ 7.00 | $ 8.00 | $ 8.25 |
| Australia | $ 7.00 | $ 9.00 | $ 9.25 |
| East Europe | $ 2.25 | $ 6.25 | $ 5.25 |
| Middle East | $ 5.00 | $ 7.00 | $ 5.25 |
| Scandinavia | $ 6.00 | $ 9.00 | $ 8.25 |
| South America | $ 3.25 | $ 4.25 | $ 4.25 |
| South East Asia | $ 3.00 | $ 4.00 | $ 4.25 |
| West Europe | $ 7.00 | $ 9.00 | $ 8.25 |
So what does this all mean to your game?
Assuming you have a 20% DAU, your Average revenue per user / year will be around $4. With our High CPM and High Fill-rates, AppLixir makes it possible to monetize your remaining 98% of users, hence increasing revenue.
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AppLixir is a Reward Video Ad Monetization Platform for games and websites. We have used a combination of Interstitial and Rewarded Video Ads in the past and the Pros and Cons we have listed below if based on what we have experienced in the...
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Uncategorized
As Web & Mobile app usage and gaming continue to dominate digital consumption habits, reward-based video ads have emerged as a popular advertising format. A study by eMarketer shows 77% of US digital video ad spending will be on mobile devices....
The Great Balancing Act - Acquisition & Monetization
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