Rewarded Video Ads have been a popular monetization strategy for mobile games, as they offer players in-game rewards for watching advertisements. This type of advertising is expected to continue to grow in popularity in 2023, as players are more...
Current Reward Video Ad eCPM and Fillrate by Geography
Australia
- Facebook $9.00
- iOS $9.00
- Android $9.00
South East Asia
- Facebook $2.00
- iOS $4.00
- Android $4.00
Africa
- Facebook $2.00
- iOS $3.00
- Android $3.00
Middle East
- Facebook $3.00
- iOS $5.00
- Android $5.00
Eastern Europe
- Facebook $2.00
- iOS $5.00
- Android $4.00
Scandinavia
- Facebook $6.00
- iOS $9.00
- Android $8.00
West Europe
- Facebook $7.00
- iOS $9.00
- Android $9.00
North America
- Facebook $6.00
- iOS $7.00
- Android $7.00
South America
- Facebook $3.00
- iOS $7.00
- Android $6.00
Current ECPMS
The perfect Video Ad monetization tool is a combination of high CPM, High Ad fill rate, and Perfect Gamer experience. AppLixir platform combines these three factors to provide the highest average revenue per user (ARPU) over a longer game life cycle, hence higher Live Time Value (LTV).
| Region | iOS | Android | |
|---|---|---|---|
| Africa | $ 1.25 | $ 2.25 | $ 2.25 |
| North America | $ 7.00 | $ 8.00 | $ 8.25 |
| Australia | $ 7.00 | $ 9.00 | $ 9.25 |
| East Europe | $ 2.25 | $ 6.25 | $ 5.25 |
| Middle East | $ 5.00 | $ 7.00 | $ 5.25 |
| Scandinavia | $ 6.00 | $ 9.00 | $ 8.25 |
| South America | $ 3.25 | $ 4.25 | $ 4.25 |
| South East Asia | $ 3.00 | $ 4.00 | $ 4.25 |
| West Europe | $ 7.00 | $ 9.00 | $ 8.25 |
So what does this all mean to your game?
Assuming you have a 20% DAU, your Average revenue per user / year will be around $4. With our High CPM and High Fill-rates, AppLixir makes it possible to monetize your remaining 98% of users, hence increasing revenue.
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