2020 has been a tumultuous year so far. Some industries have been positively affected while most others have had seen better days. The game industry is one of those few exceptions that saw significant uptick in user engagement. In app Purchase...
Current Reward Video Ad eCPM and Fillrate by Geography
Australia
- Facebook $9.00
- iOS $9.00
- Android $9.00
South East Asia
- Facebook $2.00
- iOS $4.00
- Android $4.00
Africa
- Facebook $2.00
- iOS $3.00
- Android $3.00
Middle East
- Facebook $3.00
- iOS $5.00
- Android $5.00
Eastern Europe
- Facebook $2.00
- iOS $5.00
- Android $4.00
Scandinavia
- Facebook $6.00
- iOS $9.00
- Android $8.00
West Europe
- Facebook $7.00
- iOS $9.00
- Android $9.00
North America
- Facebook $6.00
- iOS $7.00
- Android $7.00
South America
- Facebook $3.00
- iOS $7.00
- Android $6.00
Current ECPMS
The perfect Video Ad monetization tool is a combination of high CPM, High Ad fill rate, and Perfect Gamer experience. AppLixir platform combines these three factors to provide the highest average revenue per user (ARPU) over a longer game life cycle, hence higher Live Time Value (LTV).
| Region | iOS | Android | |
|---|---|---|---|
| Africa | $ 1.25 | $ 2.25 | $ 2.25 |
| North America | $ 7.00 | $ 8.00 | $ 8.25 |
| Australia | $ 7.00 | $ 9.00 | $ 9.25 |
| East Europe | $ 2.25 | $ 6.25 | $ 5.25 |
| Middle East | $ 5.00 | $ 7.00 | $ 5.25 |
| Scandinavia | $ 6.00 | $ 9.00 | $ 8.25 |
| South America | $ 3.25 | $ 4.25 | $ 4.25 |
| South East Asia | $ 3.00 | $ 4.00 | $ 4.25 |
| West Europe | $ 7.00 | $ 9.00 | $ 8.25 |
So what does this all mean to your game?
Assuming you have a 20% DAU, your Average revenue per user / year will be around $4. With our High CPM and High Fill-rates, AppLixir makes it possible to monetize your remaining 98% of users, hence increasing revenue.
WebGL Reward Video Ads in 2020
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Rewarded video Ad is one of the most successful monetization tools utilized by Web and Mobile Games worldwide. When implemented right, Reward Video can increase user engagement, help increase opt-in rates, and even improve In App Purchases. How...
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Rewarded video Ad is one of the most successful monetization tools utilized by Web and Mobile Games worldwide. When implemented right, Reward Video can increase user engagement, help increase opt-in rates, and even improve In App Purchases. How...
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