How to Design User-Centered Rewarded Video Ad Monetization Strategy Think rewarded video ads in games are new? They aren’t. These ads have been a part of mobile games for a few years now. However, these ads are also gaining more steam as developers...
Current Reward Video Ad eCPM and Fillrate by Geography
Australia
- Facebook $9.00
- iOS $9.00
- Android $9.00
South East Asia
- Facebook $2.00
- iOS $4.00
- Android $4.00
Africa
- Facebook $2.00
- iOS $3.00
- Android $3.00
Middle East
- Facebook $3.00
- iOS $5.00
- Android $5.00
Eastern Europe
- Facebook $2.00
- iOS $5.00
- Android $4.00
Scandinavia
- Facebook $6.00
- iOS $9.00
- Android $8.00
West Europe
- Facebook $7.00
- iOS $9.00
- Android $9.00
North America
- Facebook $6.00
- iOS $7.00
- Android $7.00
South America
- Facebook $3.00
- iOS $7.00
- Android $6.00
Current ECPMS
The perfect Video Ad monetization tool is a combination of high CPM, High Ad fill rate, and Perfect Gamer experience. AppLixir platform combines these three factors to provide the highest average revenue per user (ARPU) over a longer game life cycle, hence higher Live Time Value (LTV).
| Region | iOS | Android | |
|---|---|---|---|
| Africa | $ 1.25 | $ 2.25 | $ 2.25 |
| North America | $ 7.00 | $ 8.00 | $ 8.25 |
| Australia | $ 7.00 | $ 9.00 | $ 9.25 |
| East Europe | $ 2.25 | $ 6.25 | $ 5.25 |
| Middle East | $ 5.00 | $ 7.00 | $ 5.25 |
| Scandinavia | $ 6.00 | $ 9.00 | $ 8.25 |
| South America | $ 3.25 | $ 4.25 | $ 4.25 |
| South East Asia | $ 3.00 | $ 4.00 | $ 4.25 |
| West Europe | $ 7.00 | $ 9.00 | $ 8.25 |
So what does this all mean to your game?
Assuming you have a 20% DAU, your Average revenue per user / year will be around $4. With our High CPM and High Fill-rates, AppLixir makes it possible to monetize your remaining 98% of users, hence increasing revenue.
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