2020 has been a tumultuous year so far. Some industries have been positively affected while most others have had seen better days.
The game industry is one of those few exceptions that saw significant uptick in user engagement. In app Purchase (IAP) or Ad sales, however, have been negatively affected which washed out any gain that games experienced on user engagement.
But things have started improving.
As of this writing, August 1st, CPM and Fill-Rates on Reward Video Ads for WebGL games have returned to their Pre-COVID19 times. The trends we are seeing shows it will hold, if not increase.
So what can a WebGL / HTML5 game expect to generate in revenue during 2020?
CPM and Fillrate depends on various factors such as popularity of your web property, the number of users you have and how active they are, Geography, GDPR consents etc.
For WebGL games, the main factor determining CPM / payout is geography of your user base. Demand for first-tier markets (North America and Western European countries) is 6-8 times higher than demand for 4th tier markets. Here is what one should expect when serving video ads in different geographies.
To illustrate, let’s assume your HTML5 Web Game has 100,000 Daily active users and you serve 300,000 video impressions to these users every day. If all users are based in North America, you will generate approximately $2,400/day. If all your users were coming from mobile devices, your revenue per day will be $3,000.
For more information on how to integrate Reward Video Ad on your WebGL game please visit https://www.applixir.com/documentation/webgl
Fill-Rate: Fill rate largely depends on geography. As I mentioned on previous paragraphs there is a lot of demand for North America and Western Europe audience. As a result, advertisers are willing to pay more in these geographies as compared to other locations. Here is what we are seeing in our network of clients that have integrated AppLixir Reward Video Ads.
Assuming you have 100,000 daily active users in the US, you will receive a video ad 90% of the time due to the high level of demand from advertisers. In South America, you will only get a video ad for 45% of your requests.
By combining the two factors of CPM and fill-rate, you can get a pretty good idea of what your revenue will be with AppLixir Reward Video Ads (Note that results may vary depending on various factors so make sure to read our other articles regarding ad revenue).
To illustrate, lets assume you have a web game that has 100,000 daily active users (see user geo composition)
AppLixir is a Reward Video Ad Platform for Web and Mobile Games… Learn more about our platform at www.applixir.com.
For more information on how to integrate Reward Video Ad on your WebGL game please visit https://www.applixir.com/documentation/webgl
