The Cocos Game Engine & Monetization
Created in 2008, Cocos2D is a widely used game engine for creating iOS and Android games. If you’re considering your options as a game developer, this is certainly one you’ll want to take a closer look at. Learn more about Cocos2D and even monetization options below.
What’s Cocos Game Engine?
Cocos2D is a free software framework designed to help you create stunning games. Unlike other platforms, Cocos2D is community-driven, with updates and new features being developed in tandem with demand from users. The Cocos2D name actually covers a very wide range of branches, including:
- Cocos2D-objc
- Cocos2D-x
- Cocos2D-html5
- Cocos2D-XNA
- Cocos Creator
The Pros and Cons of Using Cocos game engine
Pros
- Capable of implementing any feature that iOS or Android supports
- Thriving user community
- Considerably better flexibility than many competitors, such as Moai, Corona, and GameSalad
Cons
- Complex to learn
- Lacks a drag and drop interface
Cocos Market Share and Who Uses It
According to Cocos.com, the game engine has:
- 4 million registered developers
- 25,000 games developed with Cocos
- 6 billion active players
You’ll find the engine is used across the board, with some very big-name studios and other companies developing games with the engine. These include Bandai/Namco, Nintendo, Square Enix, and Lilith Games, to name just a few.
Monetization Options Available for Cocos
Game monetization is a complicated yet important question. Game developers deserve to be compensated for their work, but consumers have shown they’re unwilling to purchase many games outright. Many different models have attempted to get around this disconnect, including freemium pricing, in-app purchases, and more.
Interestingly, you have a two option: Google AdMob & AppLixir
Here’s how it works. You decide to use Cocos, but also AnySDK. Without AnySDK, you don’t have access to AdMob. With it, you can benefit from in-app advertising, including rewarded video ads.
Why go with advertising, though? Simply put, most people today expect apps to be free. Many are unable to afford to pay for games outright, and even in-app purchases are too costly. Ads satisfy the needs of game developers and users while also giving advertisers a share of the pie.
Why reward video ads, though?
Reward Video Ads in the Cocos Environment
What is a reward video? Simply put, it’s a way to give players something of value while virtually guaranteeing that they’re going to watch a video. That is cash in your pocket as the developer, and it’s also good news for advertisers.
Here’s how it works. At a specific point during gameplay, users are asked if they would like to watch a video in exchange for something they will value. It could be an extra life, more powerful weapons, or unlocking levels only available to specific players. They watch the video, get the reward, and continue playing. However, every time someone watches the video, you earn money.
It’s a win-win. Players benefit from unique items and other things of value, while you can improve revenue flow.
Conclusion
Cocos2D is a popular game engine with several different iterations. It also supports reward ads, which are essential to financial success in today’s world as a game developer.
