Navigating the often-opaque waters of the advertising industry, I consistently notice a lack of transparency and a scarcity of readily […]
All About Cookies; Internet Cookies-)
A slight detour from talking about Rewarded Video Ads, today’s post is about Cookies -).. not the cookies you enjoy […]
Making Rewarded Video Ad Monetization Work for You
Defining of Monetization In a previous article, I discussed the monetization of HTML5 games. Continuing down the path of monetization, […]
Everything You need to know about CPM
Over the years, I frequently get asked about CPM / eCPM, what it is, how it gets calculated and more…. […]
Mid-Year Review of Rewarded Video Ad Performance – 2023
Mid-Year Review of Rewarded Video Ad Performance – 2023 We’ve hit the halfway mark of 2023! Time to put on […]
Rewarded Video Vs Interstitial ads; the Tradeoff
Pros and Cons of Rewarded Video Ad AppLixir is a Reward Video Ad Monetization Platform for games and websites. We […]
The Great Balancing Act – Acquisition & Monetization
One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, […]
Rewarded Video Ad Monetization – Web & Mobile
In this post, I want to talk about – The dynamics of rewarded video ads in mobile games and websites. […]
Game Monetization – Then & Now
Game Monetization – Then & Now The history of game monetization dates back to the early days of arcade games, […]
Rewarded Video Ads in 2023
Rewarded video ads are a type of in-app advertising that allows users to choose to watch a video in exchange […]