Exploring the Role of DMPs and CDPs in 2024 In 2024, precise ad targeting is more crucial than ever. Consumers expect highly personalized experiences, and advertisers must leverage advanced tools to...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Publishers in the Ad Monetization Ecosystem – Part 6
Publishers in the Ad Monetization Ecosystem Publishers are the gatekeepers of digital real estate, providing platforms where ads are displayed to end users. Understanding the role of publishers...
Understanding Supply-Side Platforms (SSPs): Part 5
Understanding Supply-Side Platforms (SSPs) Maximizing ad revenue isn't just about filling ad spaces. It’s about optimizing every aspect of your monetization strategy. Supply-Side Platforms (SSPs)...
A Deep Dive into Demand-Side Platforms: Part 4
A Deep Dive into Demand-Side Platforms (DSPs) Unlike traditional methods that involve direct negotiations and manual placement of ads, programmatic advertising uses automated systems to buy and sell...
Ad Servers: The Ad Monetization Ecosystem: Part 3
Ad Servers: The Ad Monetization Ecosystem: Part 3 Ad servers are the backbone of the digital ad delivery system, responsible for storing, selecting, and serving ads to the right audience at the...
Advertisers: The Ad Monetization Ecosystem: Part 2
Advertisers: The Ad Monetization Ecosystem: Part 2 Advertisers are the driving force behind the digital advertising industry. Their investments fuel the entire ecosystem, from ad servers and...
A Complete guide to the Ad Monetization Ecosystem
A Complete guide to the Ad Monetization Ecosystem In 2024, digital advertising spending worldwide surpassed $600 billion, highlighting the immense scale and influence of the digital ad industry....
Experimental Velocity in Game Development: An Easy Guide
Experimental Velocity in Game Development What is Experimental Velocity? Experimental velocity in game development refers to the rate at which a development team conducts experiments to gain...
Google’s $600 Billion Cookie Problem and Ad Monetization
Google's $600 Billion Cookie Problem and Ad Monetization In the evolving landscape of digital advertising, Google's recent decision to abandon the elimination of tracking cookies in Chrome in favor...
Cost Per Play for Rewarded Video Ads: A Comprehensive Guide
Cost Per Play for Rewarded Video Ads: A Comprehensive Guide In the rapidly evolving world of digital advertising, understanding key metrics is crucial for maximizing revenue and ensuring effective...