Why Some Rewarded Ads Work Better Than Others: A Data-Driven Look Rewarded video ads have become a dominant monetization strategy for mobile games. These ads offer players incentives, such as extra...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
A Complete Glossary of Ad Monetization terms
A Complete Glossary of Ad Monetization Terms This glossary covers key terms and concepts in web and mobile advertising monetization. It includes definitions. The terms are grouped into sections by...
A Game Developer’s Survival Guide: GDC 2025
A Game Developer’s Survival Guide: GDC 2025 My GDC experience has always been mixed; long lines, lots of walking, successful or canceled meetings, after-event parties, lots of coffees … the list...
Ad Mediations, Transparency and Solutions
Ad Mediations, Transparency and Solutions In digital advertising, ad mediation helps app and game developers maximize revenue by connecting them with multiple ad networks. This process ensures each...
Fixing Ad Monetization to Improve Retention
Fixing Ad Monetization to Improve Retention Ad monetization plays a crucial role in the success of mobile and web games. It enables developers to generate revenue without requiring upfront payments...
Maximizing Visibility & Revenue: A Guide for Browser-Based Games
Maximizing Visibility & Revenue: A Guide for Browser-Based Games Browser-based gaming is experiencing a remarkable resurgence, with 16% of game developers now focusing on web-based releases—the...
$7 Million for 30 Seconds? The Marketing Battle for Maximum ROI
$7 Million for 30 Seconds? The Marketing Battle for Maximum ROI The Super Bowl—a grand spectacle of football, over-the-top halftime shows, and, of course, commercials that cost more than a luxury...
The Ultimate Guide for Unity WebGL Monetization
The Ultimate Guide for Unity WebGL Monetization WebGL gaming has seen a significant rise in popularity, offering developers the ability to create rich, interactive 3D experiences directly in web...
Tips, Tricks, and Best Practices to Monetize Unity WebGL Games
Tips, Tricks, and Best Practices to Monetize Unity WebGL Games On this Unity WebGL has transformed game development by allowing developers to create browser-based games that players can enjoy...
Challenges and Best Practices for Hybrid Monetization
Challenges and Best Practices for Hybrid Monetization Monetization is the backbone of any web-based business, enabling publishers to generate sustainable revenue while delivering valuable content....