Bad Ads: Why Ad Quality Is the Key to Long-Term Monetization The Hidden Threat of Bad Ads In mobile game monetization and app monetization, developers face an invisible killer. Poor ad quality...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Rethinking Game Distribution: Renting Vs Owning Your Game Players
Rethinking Game Distribution: Renting Vs Owning Your Game Players The digital gaming industry has reached a critical inflection point. Developers worldwide are recognizing that traditional...
A Developer’s Guide to Transparent Ad Monetization
A Developer’s Guide to Transparent Ad Monetization Ad monetization can seem opaque. But with the right knowledge, metrics, and tools, you can benchmark your performance, spot when you’re being...
The CPM Trap: Why Chasing High Rates Can Hurt Your Game
The CPM Trap: Why Chasing High Rates Can Hurt Your Game In the competitive world of mobile gaming, developers are constantly searching for ways to maximize revenue from their creations. Cost Per...
Beyond Ads: Redefining Game Monetization as a Product Discipline
Beyond Ads: Redefining Game Monetization as a Product Discipline For much of the past decade, ad monetization in games has been treated as an afterthought—something tacked onto the player journey...
The Ultimate Game Monetization Strategy Guide in 2025 and Beyond
The Ultimate Game Monetization Strategy Guide in 2025 and Beyond The indie game development landscape has exploded across mobile, web, and PC platforms, with thousands of talented developers...
A Comeback Story: How HTML5 Games Are Making Their Mark Again
A Comeback Story: How HTML5 Games Are Making Their Mark Again In the fast-evolving world of gaming, where cutting-edge graphics and massive download sizes often dominate headlines, an unlikely hero...
Common Rewarded Video Monetization Mistakes and How to Avoid Them
Common Rewarded Video Monetization Mistakes and How to Avoid Them Rewarded video ads have become the cornerstone of modern mobile game monetization, offering developers a way to generate substantial...
Why Game Development Breaks Every Rule in the Startup Playbook
Why Game Development Breaks Every Rule in the Startup Playbook The startup world loves its frameworks. Lean methodology, MVP development, customer feedback loops, iterative design—these principles...
The Monetization Paradox: Why Games That Feel Less ‘Greedy’ Make More Money
The Monetization Paradox: Why Games That Feel Less 'Greedy' Make More Money What is the monetization paradox in gaming? The monetization paradox is a counterintuitive phenomenon where games that...