In this post, I want to talk about – The dynamics of rewarded video ads in mobile games and websites. The dynamics of rewarded video ads in mobile games and websites revolve around the exchange of a user’s time for a specific reward. Users choose to watch these ads to gain in-game bonuses, extra content, or other digital perks. This opt-in nature often leads to better engagement and recall rates, as viewers are more invested. However, the balance is crucial; if rewards are perceived as too trivial or ads too frequent, users may become frustrated and disengage.
Just as general background for new readers, Rewarded Video Ads are a form of advertising that incentivizes users to watch an ad in its entirety in exchange for a reward. This type of advertising has become popular in web & mobile games and other app-based platforms. It also allows advertisers to reach consumers in a non-intrusive way while still providing a value exchange for the user.
One of the key benefits of rewarded video ads is that they have a higher level of engagement than other forms of advertising. Users are more likely to watch the entire ad (here at AppLixir we have an 89% completion rate and 97% viewability…. To give you a perspective, YouTube is in single digits) as they know that they will receive a reward at the end.
Another advantage of rewarded video ads is that they are less intrusive than other forms of advertising. Unlike pop-up ads or banners, users have the choice to watch the ad or not. This gives users a sense of control over their advertising experience, making them less likely to become frustrated or annoyed.
While rewarded video ads have many other benefits, there are also some potential downsides to consider. For instance, users might not feel motivated to watch the ad if the reward doesn’t strike them as desirable or valuable enough. Furthermore, even the promise of a reward may not entice users to watch if the ad doesn’t captivate them with its design or engagement level.
Overall Rewarded video ads are a popular form of advertising that incentivizes users to watch an ad in its entirety in exchange for a reward. While these ads are commonly used on mobile devices, they can also be found on websites. However, there are some key differences between rewarded video ads on mobile and those on a website.
One of the biggest differences between mobile and website rewarded video ads is of course the eCPM. Mobile devices provide a better CPM while Web CPM is usually less by 25-30%.
Rewarded video ads on websites tend to be more passive and focused on Brand Ads, hence pay a bit less compared to Mobile Ads that heavily push action and App Install.
In terms of targeting, both mobile and website rewarded video ads can be customized to reach specific audiences. However, mobile devices provide additional targeting options, such as location-based targeting, which allows advertisers to reach users based on their location. This can be particularly useful for local businesses or products that are only available in specific regions.
Overall, there are differences between rewarded video ads on mobile and those on a website, including level of interaction, delivery, targeting, and opportunities for in-app purchases and push notifications.