As part of my new monthly series, I will talk about June’s performance and will try to give some idea on what to expect for July of 2021.

Reward Video Ad has been a major source of revenue and, surprisingly, engagement for online games. By smartly optimizing in-game incentives in exchange for watching Ads, game developers are successfully monetizing 90%+ of their userbase.

Advertisers are noting this too!

Compared to prior years, (2019 and 2020), Ad spend on in-game inventory has increased by 40%. That’s what we have seen this June, and hope to see in July and coming months.

3-Year CPM Trend by Tier market

CPM by Market Tier
June 2019
June 2020
June 2021
First Tier Market
3.24
3.58
6.39
Second Tier Market
1.96
1.44
2.65
Third Tier Market
0.79
0.81
0.89

3-Year Fill-rate trend by Tier market

Fillrate by Market Tier
June 2019
June 2020
June 2021
First Tier Market
69%
74%
89%
Second Tier Market
54%
55%
61%
Third Tier Market
41%
43%
41%

If past data and current trend holds, July will see a 7% increase in overall CPM rates while Fill rate will hold steady at around 72%.

If you are a game developer and want to estimate your revenue potential, email us at info@applixir.com and we can work with you to give you a relatively accurate revenue estimate!