How to Effectively Monetize WordPress Sites?

Maintaining a website can be expensive. Even a relatively simple WordPress blog can be costly. The good news is that bloggers across all industries, niches, and verticals have access to monetization tools that help you recoup some of those costs. How do you monetize a WordPress site, though? You’ve got plenty of options and we’ll discuss some of the most important below.

Monetization Options for WordPress Sites

Looking for a way to boost the revenue generated by your WordPress site? Here are several great choices.

Display Ads – Perhaps the simplest and most used tactic for making money off your WordPress site is to use display ads. They can show up in almost any format, from static ads to pop-ups and native ads. Some WordPress themes even come with ad space built in to help you use them more effectively. You can choose between pay-per-click ads and pay-per-impression ads, and you’ll also have access to plenty of partners, like AdSense.

Sponsored Posts – Another way to monetize your WordPress site is to write sponsored blog posts. In this scenario, you work with brands that pay you to mention their products, write reviews, or promote/build brand awareness in other ways. If you have a large, dedicated audience, this can be one of the most lucrative choices available.

Affiliate Marketing – Affiliate marketing has been around for decades and allows you to turn your blog into a moneymaker by promoting products on behalf of companies. When a blog visitor clicks through the link in a post or product review, that click is registered to your account. If they make a purchase, you earn a commission.

Membership/Gated Content – If you have something of value to offer your audience, you can sell memberships or offer gated content that’s only available to subscribers/members. This works best if you’re an authority within an industry, but it can also work if you’re creating a message board/forum for people to interact with one another and you.

Rewarded Video Ads – One option quickly growing in popularity is to host rewarded video ads on your WordPress site. These offer an interactive experience for your visitors, plus give you a stream of revenue. Not sure what they’re all about? Let’s take a closer look.

Rewarded Video Ads for WordPress Sites

Rewarded Video Ads are used frequently with digital games. Users watch a video in exchange for something of value in the game – in-game currency, power-ups, weapons and armor, etc. So, how does that work with your website?

It’s very similar to using the gated content/membership model except that in this scenario, you ask your blog visitors to watch a brief video in exchange for access to your site. You can also use it to unlock content, access downloads like eBooks and guides, and in many other ways. Every time someone watches your rewarded video ads, you’re credited with a commission. It’s a simple, effective way to generate income from your website.


As you can see, there are many ways to monetize your WordPress site. However, rewarded video ads might just be the most promising, as well as the most engaging for your audience.