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App Engagement with or without Monetization
App Download rates have softened in most developed nations; 20% drop in the US alone. While App Download was certainly a good indicator, it never painted...
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2017, Video Ad Monetization & Games
Online video Ad spend is expected to grow 31% this year. Though a bigger portion of this growth is in mobile, Desktop Video Ad will grow in...
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Optimizing for the right Video Ad Reward
Most games struggle with how much reward to give when implementing Reward video ads. There is no “One Solution” but you should consider the following...
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Making Reward Video Ads work for your Game
What is the secrete sauce used by the top 2% of game developers that have mastered the art of Video Ad Monetization? – Reward Video...
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The ‘2’ Recurring FAQs with Video Monetization
Whenever we pitch gave developers about Video Ad monetization, the two most often recurring question are video ad fill rates and complexity of integration. So,...
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Sodoku and Video Ads
The fact of the matter is, users would prefer a completely free game experience – no “buy game” “level up offers” “buy coins” or watch...
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Video Ad Platform
App Developers testing various monetization tools to earn additional revenue may want to consider Video Ad Monetization. Video Ads, when used correctly, can provide a...
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The Hits and Misses of Game Monetization
Desperate times call for desperate actions. That’s the current of game monetization. Most games heavily relied on the paying 2% of users for long, a...
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Online Video Ad Platforms and Trends
Online video is growing faster than most other advertising formats and mediums. Video ad revenue will increase at a three-year compound annual growth rate (CAGR)...
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Why Reward Video Ads?
Mobile Video Ad Spending has surpassed Web as one of the fastest growing niches in digital advertising. It captures 27% of total budget. In other...
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Video Ads outperform Banner Ads by atleast 7X factor.
Video Ads outperform Banner Ads by atleast 7X factor. – Here at AppLixir, we do serve both Banner and Video Ads. So, we get to...
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Are you making money from 0.19% of your users?
Are you making money from 0.19% of your users? – Several 3rd Party platforms provide game developers numerous monetization options to make extra money for...