The Seasonality of Game Monetization: Rewarded Video Performance Year-Round Rewarded video ads have become a top-performing format in mobile and web game monetization. Players appreciate the value...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Fixing the In-Game Advertising Gap: the Attention Revenue Mismatch
Fixing the In-Game Advertising Gap: the Attention Revenue Mismatch Gaming has become one of the most powerful attention engines in the digital world. Players spend more time inside games than on...
The Rise of Platform-Plus: Web Games and the Direct-to-Player Shift
The Rise of Platform-Plus: Web Games and the Direct-to-Player Shift For more than a decade, platforms have been the gravitational center of game distribution. The App Store, Google Play, Steam—these...
The State of Web Monetization: 2026 Outlook
The State of Web Monetization: 2026 Outlook Introduction: The Reckoning of the Digital Economy The year 2026 is poised to be a period of structural reckoning for web monetization. The digital...
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown Every year, as Q4 budgets kick in, advertisers flood the market with demand. Video ads perform at their peak. And if you're...
Expand Your Game’s Reach: the benefits of Cross-Platform Approch
Expand Your Game's Reach: the Benefits of A Cross-Platform Approch The mobile gaming landscape is undergoing a fundamental shift. While the app stores once offered a clear path to success, today's...
Segmentation as an Ad Monetization Strategy
Segmentation as an Ad Monetization Strategy: Moving Beyond One-Size-Fits-All In the competitive landscape of web and mobile app monetization, publishers face a persistent challenge: how to maximize...
The LEGO Principle: Building 103 Million Revenue Opportunities from 6 Core Mechanics
The LEGO Principle: Building 103 Million Revenue Opportunities from 6 Core Mechanics Here is a quick Monday read from AppLixir Team! In 1958, LEGO made a remarkable discovery that would change the...
How Do I Optimize My Ad Revenue? A Guide to Smart Monetization
How Do I Optimize My Ad Revenue? A Guide to Smart Monetization In today's competitive digital landscape, optimizing ad revenue goes far beyond placing more ads. The modern approach demands a...
The Silent Revenue Killer: Why Your Rewarded Video Ads Aren’t Earning as Much
The Silent Revenue Killer: Why Your Rewarded Video Ads Aren't Earning as Much For many game developers, rewarded video ads feel like a "set it and forget it" revenue stream. You integrate the SDK,...