Beyond Ads: Redefining Game Monetization as a Product Discipline For much of the past decade, ad monetization in games has been treated as an afterthought—something tacked onto the player journey...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
The Ultimate Game Monetization Strategy Guide in 2025 and Beyond
The Ultimate Game Monetization Strategy Guide in 2025 and Beyond The indie game development landscape has exploded across mobile, web, and PC platforms, with thousands of talented developers...
Common Rewarded Video Monetization Mistakes and How to Avoid Them
Common Rewarded Video Monetization Mistakes and How to Avoid Them Rewarded video ads have become the cornerstone of modern mobile game monetization, offering developers a way to generate substantial...
Why Game Development Breaks Every Rule in the Startup Playbook
Why Game Development Breaks Every Rule in the Startup Playbook The startup world loves its frameworks. Lean methodology, MVP development, customer feedback loops, iterative design—these principles...
The Monetization Paradox: Why Games That Feel Less ‘Greedy’ Make More Money
The Monetization Paradox: Why Games That Feel Less 'Greedy' Make More Money What is the monetization paradox in gaming? The monetization paradox is a counterintuitive phenomenon where games that...
Rewarded Video Ads vs Offerwalls: Which Works Best for Game Monetization?
Rewarded Video Ads vs Offerwalls: Which Works Best for Game Monetization? Mobile game monetization has evolved dramatically over the past decade, with developers constantly seeking the perfect...
The Web Monetization Gap: Why Publishers Are Still Leaving Money on the Table
The Web Monetization Gap: Why Publishers Are Still Leaving Money on the Table In the rapidly evolving digital landscape, publishers face an increasingly complex challenge: maximizing revenue while...
Web Monetization 101: Beyond Ads
Web Monetization 101: Beyond Ads For decades, online content has been funded primarily by advertising or locked behind subscriptions. This has led to a web full of intrusive banner ads, invasive...
The Complete Guide to eCPM Optimization for Web Games
The Complete Guide to eCPM Optimization for Web Games Effective monetization of mobile and web games hinges on one critical metric: eCPM (effective cost per mille). This key performance indicator...
Rewarded Video Ads: A Monetization Strategy That Works
Rewarded Video Ads: A Monetization Strategy That Works Mobile gaming dominates today's entertainment landscape, with millions of players spending countless hours exploring virtual worlds, collecting...