The Silent Revenue Killer: Why Your Rewarded Video Ads Aren't Earning as Much For many game developers, rewarded video ads feel like a "set it and forget it" revenue stream. You integrate the SDK,...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
What Actually Makes Users Click “Watch”? The Psychology Behind Rewarded Ads
What Actually Makes Users Click "Watch"? The Psychology Behind Rewarded Ads In the evolving landscape of mobile app monetization strategies, rewarded ads have emerged as a game-changer. Unlike...
How to Use Real Data to Predict Rewarded Ads CPM & Revenue
How to Use Real Data to Predict Rewarded Ads CPM & Revenue Inaccurate CPM projections lead to underperformance, misallocated resources, and misinformed monetization strategies that can derail...
Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement?
Mobile vs. Desktop: Which Platform Has the Highest Game User Engagement? Gaming has evolved into one of the world's most dynamic entertainment industries. In 2024 alone, mobile gaming generated...
2025 CPM Trends: What Developers Should Expect in Q4
2025 CPM Trends: What Developers Should Expect in Q4 Understanding the Stakes CPM remains one of the most critical levers for Game monetization, and for developers relying on ad revenue,...
Beyond Ads: Redefining Game Monetization as a Product Discipline
Beyond Ads: Redefining Game Monetization as a Product Discipline For much of the past decade, ad monetization in games has been treated as an afterthought—something tacked onto the player journey...
The Ultimate Game Monetization Strategy Guide in 2025 and Beyond
The Ultimate Game Monetization Strategy Guide in 2025 and Beyond The indie game development landscape has exploded across mobile, web, and PC platforms, with thousands of talented developers...
Common Rewarded Video Monetization Mistakes and How to Avoid Them
Common Rewarded Video Monetization Mistakes and How to Avoid Them Rewarded video ads have become the cornerstone of modern mobile game monetization, offering developers a way to generate substantial...
Why Game Development Breaks Every Rule in the Startup Playbook
Why Game Development Breaks Every Rule in the Startup Playbook The startup world loves its frameworks. Lean methodology, MVP development, customer feedback loops, iterative design—these principles...
The Monetization Paradox: Why Games That Feel Less ‘Greedy’ Make More Money
The Monetization Paradox: Why Games That Feel Less 'Greedy' Make More Money What is the monetization paradox in gaming? The monetization paradox is a counterintuitive phenomenon where games that...