AdTech Trends – What’s holding in 2024 As we navigate through 2024, the adtech landscape continues to evolve, driven by technological advancements and shifting market dynamics. AppLixir, staying at...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Where is “Digital-Ad-Money” Flowing ?
Where is “Digital-Ad-Money” Flowing ? 225 billion in Digital Ads Despite industry uncertainty around proposed privacy legislation, loss of attribution, and general economic uneasiness, advertisers...
Monetization on Roblox
Monetization on Roblox Advertising on Roblox Roblox has taken a bold step forward in advertising by introducing Rewarded Video Ad! YaY! This move marks a significant shift in how Roblox intends to...
Practical Tips to Improve ARPDau
Practical Tips to Improve ARPDau In the competitive landscape of mobile apps and games, effective monetization strategies are the cornerstone of success. Whether you're an indie developer, a...
Understanding Privacy Regulations in 90 seconds
Understanding Privacy Regulations in 90 seconds This is part of a presentation I gave regarding GDPR, CCPA and the overall Privacy related issues. Here is my first Video Post so you can understand...
Cookies, Consent & Chrome
Cookies, Consent & Chrome Yes, Google is taking a significant step towards phasing out third-party cookies in Chrome with the release of its new "Tracking Protection" feature on January 4, 2024....
Unlocking the Potential of Web Monetization in 2024
Unlocking the Potential of Web Monetization in 2024 The digital landscape continues to evolve at a rapid pace, with web monetization facing major headwinds i.e. Privacy, cookie, GDPR, CCPA etc. This...
The Advertising Landscape: The Tale of Two Cities
The Advertising Landscape: The Tale of Two Cities In a dynamic shift reminiscent of a tale of two cities, the advertising world is currently navigating through a period of stark contrasts. On one...
The Ultimate Guide to Navigating GDC 2024
The Ultimate Guide to Navigating GDC 2024 The Game Developers Conference (GDC) in San Francisco has officially began! It stands as a beacon for professionals from all corners of the gaming industry....
Unlocking Game Monetization in a Cookieless World
Unlocking Game Monetization in a Cookieless World The digital landscape is undergoing significant transformations! And one of the most talked-about shifts is the phasing out of third-party cookies...