Publishers in the Ad Monetization Ecosystem – Part 6
Publishers in the Ad Monetization Ecosystem Publishers are the gatekeepers of digital real estate, providing platforms where ads are displayed to end users. Understanding the...
Understanding Supply-Side Platforms (SSPs): Part 5
Understanding Supply-Side Platforms (SSPs) Maximizing ad revenue isn’t just about filling ad spaces. It’s about optimizing every aspect of your monetization strategy. Supply-Side Platforms (SSPs)...
A Deep Dive into Demand-Side Platforms: Part 4
A Deep Dive into Demand-Side Platforms (DSPs) Unlike traditional methods that involve direct negotiations and manual placement of ads, programmatic advertising uses automated systems to...
Ad Servers: The Ad Monetization Ecosystem: Part 3
Ad Servers: The Ad Monetization Ecosystem: Part 3 Ad servers are the backbone of the digital ad delivery system, responsible for storing, selecting, and serving...
Advertisers: The Ad Monetization Ecosystem: Part 2
Advertisers: The Ad Monetization Ecosystem: Part 2 Advertisers are the driving force behind the digital advertising industry. Their investments fuel the entire ecosystem, from ad...
A Complete guide to the Ad Monetization Ecosystem
A Complete guide to the Ad Monetization Ecosystem In 2024, digital advertising spending worldwide surpassed $600 billion, highlighting the immense scale and influence of the...
Google’s $600 Billion Cookie Problem and Ad Monetization
Google’s $600 Billion Cookie Problem and Ad Monetization In the evolving landscape of digital advertising, Google’s recent decision to abandon the elimination of tracking cookies...
Video Game Revenue Projections for 2024
Video Game Revenue Projections for 2024 The U.S. video game market faces mixed projections for 2024, with analysts predicting a potential decrease in spending between...
Mid-year “Review & Prediction” on Ad Monetization
Mid-year “Review & Prediction” on Ad Monetization Global digital ad spending is projected to reach $526 billion this year! That is “B”illion! With such a...
Best Practices for Integrating Rewarded Video Ads
Best Practices for Integrating Rewarded Video Ads As we celebrate the spirit of freedom and independence on this July 4th, it’s also a great time...
A Guide to Monetizing HTML5 Games with Rewarded Video Ads
A Guide to Monetizing HTML5 Games with Rewarded Video Ads HTML5 games have become increasingly popular due to their cross-platform compatibility, ease of development, and...
Ad Monetization in a Cookieless World
Ad Monetization in a Cookieless World I have been asked several questions around ThirdParty Cookies and wrote few blogs on AppLixir Blog and some guest...