The Evolution of Rewarded Video Ads: 2016 to Present Since 2016, rewarded video ads have undergone a remarkable transformation, becoming one of the most effective and user-friendly advertising...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
The Challenges of Paywall Economics
The Challenges of Paywall Economics In an era where digital content is abundant and easily accessible, many publishers and content creators have turned to paywalls as a means to monetize their...
Monetization Challenges in the Evolving Gaming Landscape
Monetization Challenges in the Evolving Gaming Landscape The mobile gaming industry is booming, but monetizing games effectively remains a complex challenge. As new technologies, user behaviors, and...
Ad Exchanges, Real-Time Bidding and the Ad Ecosystem; Part 9
Ad Exchanges, Real-Time Bidding and the Ad Ecosystem In the digital advertising world, ad exchanges play a crucial role. These platforms connect advertisers with publishers in real-time. They serve...
Ad Networks and their Role in the Ad Ecosystem; Part 8
Ad Networks and their Role in the Ad Ecosystem Ad networks are key players in the digital advertising ecosystem. They serve as intermediaries between advertisers and publishers, facilitating the...
Exploring the Role of DMPs and CDPs in 2024 and Beyond: Part 7
Exploring the Role of DMPs and CDPs in 2024 In 2024, precise ad targeting is more crucial than ever. Consumers expect highly personalized experiences, and advertisers must leverage advanced tools to...
Publishers in the Ad Monetization Ecosystem – Part 6
Publishers in the Ad Monetization Ecosystem Publishers are the gatekeepers of digital real estate, providing platforms where ads are displayed to end users. Understanding the role of publishers...
Understanding Supply-Side Platforms (SSPs): Part 5
Understanding Supply-Side Platforms (SSPs) Maximizing ad revenue isn't just about filling ad spaces. It’s about optimizing every aspect of your monetization strategy. Supply-Side Platforms (SSPs)...
A Deep Dive into Demand-Side Platforms: Part 4
A Deep Dive into Demand-Side Platforms (DSPs) Unlike traditional methods that involve direct negotiations and manual placement of ads, programmatic advertising uses automated systems to buy and sell...
Ad Servers: The Ad Monetization Ecosystem: Part 3
Ad Servers: The Ad Monetization Ecosystem: Part 3 Ad servers are the backbone of the digital ad delivery system, responsible for storing, selecting, and serving ads to the right audience at the...