Forget Silver Bullets – The Future of Gaming
Forget Silver Bullets – The Future of Gaming In 2024, the gaming industry finds itself navigating a challenging landscape. Advertisers are scaling back, revenue growth...
Ad-Supported Monetization: Lessons from Netflix’s Ad Revenue Strategy
Ad-Supported Monetization: Lessons from Netflix’s Ad Revenue Strategy As the streaming industry evolves, ad-supported monetization is becoming a central part of the revenue model for...
The Queen’s Gambit & the Right Monetization = Success
The Queen’s Gambit & the Right Monetization = Success “The Queen’s Gambit” did more than entertain; it transformed the perception of chess. For many,...
GDC-2024 Highlights
GDC-2024 Highlights So GDC2024 came and gone! What were the highlights of GDC2024? I tried to list a few things I have noticed, read, and...
A Guide to Optimizing Rewarded Video Ad Play
A Guide to Optimizing Rewarded Video Ad Play Rewarded video ads stand out in the crowded space of digital advertising by offering a value exchange...
The Psychology Behind User Engagement with Rewarded Video Ads
The Psychology Behind User Engagement with Rewarded Video Ads In the evolving landscape of digital advertising, rewarded video ads stand out as a win-win for...
A New Era: Expanding Rewarded Video Ads to Web SaaS Sites
Rewarded Video Ads to Web SaaS Sites Today we are introducing a significant change to our services here at AppLixir!. Known for revolutionizing the gaming...
Mastering Consent: A Guide to Google’s Latest Privacy Requirements
In past blogs, I have extensively covered Online Privacy and Privacy related changes that are affecting Ad Monetization. In this blog post, “Mastering Consent: A...
Best Practices with AppLixir Rewarded Video Ad
Best Practices with AppLixir Rewarded Video Ad Reward Video Ads work because the experience of watching a video Ad is seamlessly integrated with the game...
The 10 Major Challenges of HTML5 Game Developers
The 10 Major Challenges for HTML5 Game Developers Demand for high-quality, addictive HTML5 games is surging, but developers face many challenges in meeting it. As...
Reward Video Ads & What you Need to Know
Marketers are using rewarding video ads to crack the code of delivering an advertising experience that continues to be engaging. Here’s everything you need to...
Using Reward Video Ad to Increase Engagement
Using Reward Video Ad to Increase Engagement Rewarded video ads have emerged as a highly effective monetization strategy for both web and mobile games globally....