The Economics Behind “Gated Content”
The Economics Behind “Gated Content” 4.6 billion pieces of content are produced every day! However, the challenge for content creators and publishers lies in monetizing...
Balancing Monetization with User Experience
Balancing Monetization with User Experience Monetizing your app or website while maintaining a positive user experience can be challenging. However, achieving a balance is crucial...
Boost Your Web Monetization Earnings with Rewarded Video Ads
Boost Your Web Monetization Earnings with Rewarded Video Ads As the internet evolves, so do the strategies for monetizing content, demanding more user-friendly and engaging...
Roblox Q1-2024 & Game Monetization
Roblox Q1-2024 & Game Monetization Roblox is a vast virtual universe where Game Developers create, share, and play games. The platform uses Roblox Studio, a...
AdTech Trends – What’s holding in 2024
AdTech Trends – What’s holding in 2024 As we navigate through 2024, the adtech landscape continues to evolve, driven by technological advancements and shifting market...
Where is “Digital-Ad-Money” Flowing ?
Where is “Digital-Ad-Money” Flowing ? 225 billion in Digital Ads Despite industry uncertainty around proposed privacy legislation, loss of attribution, and general economic uneasiness, advertisers...
Leveraging AppLixir for Better Monetization in Unity / WebGL Games
Leveraging AppLixir for Better Monetization in Unity / WebGL Games The ability to effectively monetize Unity Games (esp web games) can be just as critical...
Monetization on Roblox
Monetization on Roblox Advertising on Roblox Roblox has taken a bold step forward in advertising by introducing Rewarded Video Ad! YaY! This move marks a...
Practical Tips to Improve ARPDau
Practical Tips to Improve ARPDau In the competitive landscape of mobile apps and games, effective monetization strategies are the cornerstone of success. Whether you’re an...
Understanding Privacy Regulations in 90 seconds
Understanding Privacy Regulations in 90 seconds This is part of a presentation I gave regarding GDPR, CCPA and the overall Privacy related issues. Here is...
Cookies, Consent & Chrome
Cookies, Consent & Chrome Yes, Google is taking a significant step towards phasing out third-party cookies in Chrome with the release of its new “Tracking...
Unlocking the Potential of Web Monetization in 2024
Unlocking the Potential of Web Monetization in 2024 The digital landscape continues to evolve at a rapid pace, with web monetization facing major headwinds i.e....