Over the years, I frequently get asked about CPM / eCPM, what it is, how it gets calculated and more.... "Everything You need to know about CPM" post is my attempt to give a comphrensive reivew of...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Mid-Year Review of Rewarded Video Ad Performance – 2023
Mid-Year Review of Rewarded Video Ad Performance - 2023 We've hit the halfway mark of 2023! Time to put on our detective hats and investigate the performance of Rewarded Video Ads. These sneaky...
What is Rewarded Video Ad and its Applications?
What is Rewarded Video Ad? Rewarded video ads, a common advertising format in gaming, offer players rewards like in-game currency, extra lives, or premium content when they choose to watch a video...
Privacy Compliance and Rewarded Ad Revenue
Discover the power of Rewarded Video Ads. Learn how our Google-certified Consent Management Platform (CMP) ensures GDPR compliance, explore its impact on Rewarded Video Ad revenue and user...
Rewarded Video Ads for Website Monetization
Rewarded video ads offer a win-win scenario for Website owners, enhancing user engagement while boosting revenue.
Rewarded Video Vs Interstitial ads; the Tradeoff
Pros and Cons of Rewarded Video Ad AppLixir is a Reward Video Ad Monetization Platform for games and websites. We have used a combination of Interstitial and Rewarded Video Ads in the past and the...
Thinking LTV with Rewarded Video Ad Monetization
Unlocking Long Term Value with Rewarded Video Ad Monetization As Web & Mobile app usage and gaming continue to dominate digital consumption habits, reward-based video ads have emerged as a...
The Great Balancing Act – Acquisition & Monetization
One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive. This makes User Acquisition Costs...
Mastering the A.R.M. Game – Acquisition, Retention, and Monetization
Mastering the ARM Game: Acquisition, Retention, and Monetization in the Gaming Industry In the coming few posts, am going to cover a few areas that were often discussed at GDC meetups this past...
Open AI & Game Monetization; My View
So we have been hearing a lot about OpenAI, ChatGPT and their likely impact on our daily lives! I will be honest - I have a mixed feeling, fear & excitement. Fear that it will replace most jobs...