Monetizing a game or app is a complex process that requires careful planning and execution. Hence, considering monetization early in the development stage and choosing strategies that align with...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Understanding Key Performance Metrics for Ad Monetization
We often talk about Rewarded Video Monetization but often miss sight of the right metrics to measure how successful our RV Monetization is. In this post “Understanding Key Performance Metrics for Ad...
Mastering Consent: A Guide to Google’s Latest Privacy Requirements
In past blogs, I have extensively covered Online Privacy and Privacy related changes that are affecting Ad Monetization. In this blog post, "Mastering Consent: A Guide to Google's Latest Privacy...
The Evolution of the “Ad Monetization” Role
This past October 25th, I had the privilege of moderating a panel with Ad Monetization Directors from Zynga, BigFish, MobiFuse and Kooapps. These are major players in Rewarded Video Monetization. We...
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be a great success, I couldn’t help but reflect on our industry;...
Game Developer’s Guide to Google’s Real Time Bidding
As promised in my previous post, I will dive a bit deeper on topics discussed at the "Future Of Ad Montization" - this time, its "Game Developer's Guide to Google’s Real Time Bidding". I will cover...
The Future Of Ad Monetization; Game Forum Edition
This past Tuesday Oct 25th, I had the privilege to moderate a panel at Games-Forum, - the leading Game conference. The topic was the “Future of Ad Monetization”. I had 4 panelist CK Wang, CEO,...
Timing is Everything: When Should a Game Developers Consider Monetization?
Monetization is more than just a means to generate revenue; it's the lifeblood of the gaming industry. Without effective monetization strategies, games would certainly struggle to recoup any...
HTML5 Game Development; Trends & Opportunity
Google and Kantar recently collaborated on a study of HTML5 Game use & development market, with specific markets which included USA, India, and Brazil. This report offers an in-depth look at H5...
Ultimate Guide to HTML5 Game Monetization
AppLixir has pioneered HTML5 game monetization for over half a decade. Over these years, we've witnessed a robust adoption of HTML5 game development tools. The fact that it ensures seamless gameplay...