Oftentimes, we come across terminologies that end up becoming standards but not understood well. In my blog – “Client-Side vs. […]
Embracing the New Era of Player Loyalty in Gaming
Today, am going to talk about Embracing the New Era Game Player Loyalty and Rewarded Video Ads in Gaming by […]
Frequently Asked Questions on Monetization
Monetizing a game or app is a complex process that requires careful planning and execution. Hence, considering monetization early in […]
Understanding Key Performance Metrics for Ad Monetization
We often talk about Rewarded Video Monetization but often miss sight of the right metrics to measure how successful our […]
Mastering Consent: A Guide to Google’s Latest Privacy Requirements
In past blogs, I have extensively covered Online Privacy and Privacy related changes that are affecting Ad Monetization. In this […]
The Evolution of the “Ad Monetization” Role
This past October 25th, I had the privilege of moderating a panel with Ad Monetization Directors from Zynga, BigFish, MobiFuse […]
Ad-Supported Monetization; Tale of two Industries
Ad-Supported Monetization As I was reading about Netflix’s push towards Subscription plus Ad Supported model, which is proving to be […]
Game Developer’s Guide to Google’s Real Time Bidding
As promised in my previous post, I will dive a bit deeper on topics discussed at the “Future Of Ad […]
The Future Of Ad Monetization; Game Forum Edition
This past Tuesday Oct 25th, I had the privilege to moderate a panel at Games-Forum, – the leading Game conference. […]
Timing is Everything: When Should a Game Developers Consider Monetization?
Monetization is more than just a means to generate revenue; it’s the lifeblood of the gaming industry. Without effective monetization […]