The Freemium Growth Trap: How to Monetize 98% of Your Users Most freemium apps and games convert between one and three percent of users into paying customers. That means ninety-seven to ninety-nine...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Beyond the Paywall: Why 95% of Your Readers Generate $0
Beyond the Paywall: Why 95% of Your Readers Generate $0 (And the Rewarded Value Exchange That Fixes It) For more than a decade, digital publishers and content platforms have been told the same...
The Oversubscribed Economy: an Alternative to Subscriptions and Paywalls
The Oversubscribed Economy: an Alternative to Subscriptions and Paywalls The subscription economy promised predictable revenue and long-term customer relationships. For years, it delivered....
When to Start Monetizing Your Web App: A Strategic Guide for Maximum Revenue
When to Start Monetizing Your Web App: A Strategic Guide for Maximum Revenue 🔎 Quick Summary You should start monetizing your web app when you have: Consistent daily active users (DAU) – at...
What’s the Highest-Paying Ad Format for HTML5 Games Right Now?
What's the Highest-Paying Ad Format for HTML5 Games Right Now? Rewarded video ads are currently the highest-paying ad format for HTML5 games, delivering 3–8× higher eCPMs than banners or...
Web Game Monetization Benchmarks: ARPU, CPMs, and Rewarded Ad Engagement Rates
Web Game Monetization Benchmarks: ARPU, CPMs, and Rewarded Ad Engagement Rates For enterprise web game publishers, understanding industry benchmarks isn't just about gauging performance—it's...
The Ultimate Guide to TCF v2.3: Protecting Enterprise Ad Revenue in 2026
The Ultimate Guide to TCF v2.3: Protecting Enterprise Ad Revenue in 2026 Enterprise game studios face a critical technical deadline that directly impacts their bottom line. IAB Europe’s Transparency...
Why Most Indie Web Games Earn Under $2 CPM — And How to Break the Ceiling
Why Most Indie Web Games Earn Under $2 CPM — And How to Break the Ceiling Key Points Most indie web games earn under $2 CPM due to generic ad formats, portal-controlled demand, and poor placement...
Why Enterprise Web Games Still Monetize 30–50% Worse Than Mobile (And How to Fix It)
Why Enterprise Web Games Still Monetize 30–50% Worse Than Mobile (And How to Fix It) For more than a decade, enterprise publishers have operated under a frustrating assumption: web games simply...
Pocket Gamer Connects’ Networking Guide For Developers; 2026 Edition
Pocket Gamer Connects’ Networking Guide For Developers; 2026 Edition Pocket Gamer Connects has become one of the most densely-packed networking opportunities in the mobile and games industry. With...