The Invisible Shift: 7 Survivalist Trends in Ad Monetization for 2026 The digital ad monetization landscape of 2026 looks nothing like the programmatic playbook we followed five years ago. The...
A Complete Guide to Ad Monetization and Rewarded Video Ad
AppLixir is a Rewarded Video Ad Platform for Web, Mobile-Web, Mobile Sites & Apps
Hard Tradeoff Between Revenue and Reach: The Paywall Dilemma
Hard Tradeoff Between Revenue and Reach: The Paywall Dilemma At some point, every digital product faces an uncomfortable moment of truth. You’ve built something people use. Traffic is growing....
The Seasonality of Game Monetization: Rewarded Video Performance Year-Round
The Seasonality of Game Monetization: Rewarded Video Performance Year-Round Rewarded video ads have become a top-performing format in mobile and web game monetization. Players appreciate the value...
Fixing the In-Game Advertising Gap: the Attention Revenue Mismatch
Fixing the In-Game Advertising Gap: the Attention Revenue Mismatch Gaming has become one of the most powerful attention engines in the digital world. Players spend more time inside games than on...
The Rise of Platform-Plus: Web Games and the Direct-to-Player Shift
The Rise of Platform-Plus: Web Games and the Direct-to-Player Shift For more than a decade, platforms have been the gravitational center of game distribution. The App Store, Google Play, Steam—these...
The State of Web Monetization: 2026 Outlook
The State of Web Monetization: 2026 Outlook Introduction: The Reckoning of the Digital Economy The year 2026 is poised to be a period of structural reckoning for web monetization. The digital...
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown
November CPM and Fill Rate Trends For Web Games: A 3-Year Breakdown Every year, as Q4 budgets kick in, advertisers flood the market with demand. Video ads perform at their peak. And if you're...
Perfecting The Game ARM: Acquisition, Retention & Monetization Loop
Perfecting The Game ARM: Acquisition, Retention & Monetization Loop In today's hyper-competitive app ecosystem, downloads alone don't guarantee success. You can spend thousands on user...
Expand Your Game’s Reach: the benefits of Cross-Platform Approch
Expand Your Game's Reach: the Benefits of A Cross-Platform Approch The mobile gaming landscape is undergoing a fundamental shift. While the app stores once offered a clear path to success, today's...
Why Guess When You Can Test? How to A/B Test Rewarded Video Monetization
Why Guess When You Can Test? How to A/B Test Rewarded Video Monetization Why guess when you can test? Assumptions can cost you thousands of dollars in lost ad revenue. While many developers...