Facebook Games: The Second Coming 2018-02-12 Monetization

Facebook games: the second coming Facebook is many things to many people. A way of keeping in touch with friends and family. A tool to build a fanbase or business. A time-waster extraordinaire. A conduit for fake news. And, it goes without saying,...

Rewarded Video Ads and User Engagement 2018-01-30 Monetization

Rewarded Video Ads and User Engagement: Building the Most Engaging Games We get it – you want to design and build a financially successful game. You’re concerned about game monetization and worried that you might not have the right ingredients to...

Customize Your Reward Video Ads to Boost App Monetization 2018-01-25 Clients

App monetization can seem like an insurmountable challenge. What is a game developer to do when players grow to dislike in-app purchases, aren’t willing to pay outright for an app, and expect full functionality without paying a premium? Actually,...

What You Need to Know about Game Monetization with Reward Video Ads 2018-01-16 Monetization

Designing a new mobile game? Whether you have high hopes for it, or you just want to produce something that’s fun and offers a supplemental stream of income, you’ll need to monetize it. Reward video ads have become the best-performing game monetization...

6 Tips to Boost App Monetization with Reward Video Ads 2018-01-09 Monetization

Game design has shifted a great deal in recent years. Originally, apps were purely "pay to play". The user would purchase the app, download it to their device, and play it. Then came the age of "free to play", with app monetization primarily...

What 30 Minutes means for Game Developers? 2017-10-29 Clients

This week, am going to talk about the 3 games that have implemented AppLixir Reward Video Ads in the past week. Average integration time was 30 minutes. Mahjong Magic Island Mahjong Magic Island (MMI) is one of the many games Rainbow...

Why You Should Use Reward Video Ad 2017-10-19 Monetization

That’s how much Reward Video Ads spending has increased since last year. This is according a recent report by Smaato which analyzed 1.5 trillion Ad Impressions in the Second quarter of 2017.   At last, it feels like the Ad market has...

Reward Icons - What Works and What Doesn't? 2017-10-10 Monetization

After few years in Startup, you start to realize that it’s the small baby steps that, collectively, will have an impact on your long-term success. Same is true of game design and monetization space. Small reiterations on coloring, placement etc,...

The “S+S+S” Gift inside our “New SDK” 2017-09-29 Product

AppLixir Version 2, simply put, is our "Gift to the Game Developer World" who want to use Reward Video Ads to monetize Facebook, iOS or Android Apps. We have spent countless hours and months developing the simplest, and yet the most capable, reward...

Reiterating for Optimal Reward Video Ad 2017-09-22 Monetization

Reward Video Ad is playing a huge role in helping games generate revenue. According to a recent report, 33% of games revenue comes from Pre-Roll and Reward Video Ads. That is a third of revenue for game publisher’s revenue. Ads in general account of...

Monetizing “Anticipations” on Slot Games 2017-09-15 Monetization

What makes Slot Games popular and most monetizable genre in Web or Mobile Gaming? First, Slot Games are Fast-Fun play. It needs very minimal user effort but provides various combinations of outcomes. The game mechanics simply manipulates gamers’...

The Creativity – Monetization Dilemma 2017-09-04 Monetization

Lots of creative people engage in designing games that have a niche or mass market appeal. It is a fun thing to do – stretching your creative mind to create great interactive story lines that people will enjoy. The next question after creating and...

The Future of Monetization in Gaming Gamescom2017 2017-08-25 Monetization

Another year, another Gamescom! This huge gaming event in Cologne, Germany attracts hundreds of thousands of gaming enthusiasts, thousands of journalists and of course, hundreds of exhibitors. The video game industry is constantly changing and this is...

V2 is Out and Ready; Can it get any simpler? 2017-08-21 Product

Over the past few months, we have been working to simplify the Pre-Roll and Reward video integration for Facebook games. The goal is to make it super easy for any game developer to quickly sign, add a game, go live within 10 minutes or less. Here is...

Video Ad CPM Trend Over a One Year Period 2017-08-09 Monetization

AppLixir provides Pre-roll and Reward Video Ads for games on Facebook / Web, iOS and Android platforms. For most games, Video Ads are the second best source of revenue. Unlike In-App-Purchase, however, there is a certain level of uncertainty on how...

The marketing genius behind “Eddie the Terrible Dog” Post 2017-06-27 Clients

The Christmas of 2014, most dogs at Humane Society Silicon Valley shelter were adopted by families, except Eddie. Eddie the dog didn’t get adopted for a reason, Eddie was terrible, didn’t get along with other dogs or kids. So, the shelter decided to...

CPM and CPA Pricing Methods in Video Ads 2017-06-14 Monetization

The reality is, Banner & Video Ads help run the Web. Ads support all the free services and contents we enjoy on the web; including games. There are several Ad formats – video, several banner formats, etc. In this post, I want to quickly...

How do Free Apps Make Money? 2017-05-30 Monetization

Most of us use free apps on our mobile devices. But have you wondered what keeps our favorite apps afloat? What is keeping the developers in business and helps us get our daily dose of App Entertainment? If you are a game developer or thinking...

The Hidden Costs of Implementing Reward Video Ads   2017-05-27 Monetization

If you have taken any medication, you are likely aware of the unlikely side effects of the medication in your body. Since the advantage of taking the med far outweighs the damage it does, you will take it. it’s the same with implementing reward video...

How to earn millions on Reward Video Ads the Crossy Road way 2017-05-14 Monetization

The creators of Crossy Road just wanted to make a simple, yet fresh remake of the all-time arcade classic – Frogger; it ended up becoming one of the most downloaded, highest income generating mobile games of all times grossing more than $10...

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